Privacy Policy
Last updated: October 14, 2026
This Privacy Policy explains how IWS Sales ("IWS," "we," "us," or "our") handles personal information collected through iwssales.com, our website forms and chat, and related sales and marketing interactions. It also explains choices you can make about visitor identification and communications. Separate notices may apply to financing applications, payment services, or other services operated by third parties.
You can browse without submitting a form, but browsing is not necessarily anonymous. When enabled, our visitor-identification service may associate website activity with contact information obtained from third-party records. Marketing email may follow even if you have not subscribed or given IWS your email address. See the visitor-identification and marketing sections below.
Your Privacy Choices — stop visitor identification and advertising tracking in this browser. For existing records, marketing suppression, or other requests, contact IWS or call (208) 587-2888. A browser preference and an email unsubscribe serve different purposes.
1. Information we collect and its sources
Information you provide. Depending on how you interact with us, this may include your name, email, telephone number, mailing address, preferred contact method, vehicle interests, purchase or service inquiries, trade-in details and photographs, newsletter subscriptions, messages, and information relevant to a transaction. We receive information when you submit a form, communicate with staff, use website chat, or request a service. Please do not include passwords, Social Security numbers, full payment-card details, or other sensitive information in general inquiry forms or chat.
Information collected through the website. Our site and providers may receive IP addresses, browser and device details, cookie or similar identifiers, pages and vehicles viewed, referring pages or advertising campaigns, approximate location derived from an IP address, interaction events, and dates and times. Analytics tools may record navigation, clicks, scrolling, and session activity to help us understand and improve the website. Information about a device or activity can be personal information when it identifies or can be associated with someone.
Information from others. We may receive inquiries and contact details from vehicle marketplaces, advertising and referral partners, service providers, and other sources involved in your inquiry or transaction. Visitor-identification providers may supply matched contact information from their own identity records rather than from a form you submitted to IWS.
Payments and financing. Payment providers process payment details through their services; we may receive transaction status and details needed to manage a deposit or purchase. Financing services and lenders may collect additional financial and identity information under their own notices. A vehicle-browsing match is not a credit application.
2. How we use information
- Respond to questions, provide customer service, and help you find vehicles or services.
- Manage inquiries, appointments, trade-ins, deposits, transactions, and related records.
- Maintain customer and prospect records in our sales and customer-management systems.
- Send newsletters, promotions, vehicle information, and other marketing, including follow-up based on browsing interests as described below.
- Measure advertising and website performance, understand visitor interests, and improve content and services.
- Protect the website, prevent fraud or misuse, troubleshoot problems, maintain records, meet legal obligations, and handle privacy requests.
We may combine information from your interactions with information from providers for these purposes. Inferences about interests and identity matches may be inaccurate; you can ask us to correct them. We do not use Radar matches to determine eligibility for credit, insurance, employment, or housing.
3. Website visitor identification: CoreLogic Radar and Customers.ai
We have arranged to use CoreLogic 360's Radar service, powered by Customers.ai, to identify some otherwise-anonymous visitors. When enabled on eligible website pages, the service uses browser activity and online identifiers to seek a match with Customers.ai's identity records. A match may provide IWS with a name, email address, telephone number, and postal address, even if that visitor has never submitted a form or asked IWS to contact them.
Matched contacts and activity may be added to the CoreLogic-managed Hub and used in IWS sales and follow-up processes. CoreLogic 360 may send marketing email on our behalf to selected contacts based on vehicle interest. Identification itself does not send an email, place a call, or establish permission for a text message.
Customers.ai describes combining information from different sources to recognize people or devices across websites and over time. Its own Privacy Policy explains its identity services, disclosures, retention, and request options. Our browser opt-out controls Radar on this website; it does not control information that Customers.ai independently holds or obtains elsewhere. We do not represent that all of the provider's identity-matching activities are confined to IWS.
Our Radar integration checks for Global Privacy Control and a saved browser opt-out before requesting the tag. It also blocks the tag when browser storage is unavailable, on privacy and opt-out pages, and on designated internal and sensitive-input routes. These safeguards concern Radar; they do not mean that no essential site requests or other analytics occur.
4. Marketing communications
IWS and providers acting on our behalf may send marketing emails to subscribers, customers, inquirers, and selected matched website visitors. For Radar-based email, we may contact you without a prior newsletter subscription or an email address supplied directly to IWS. Merely visiting the site is not treated as an affirmative subscription.
You can stop promotional emails using the unsubscribe link in the message or by contacting IWS with the email address to suppress. We honor marketing email opt-outs within 10 business days. Necessary transaction, service, security, or request-confirmation messages may continue where appropriate. We may retain limited suppression information to avoid contacting you again.
Radar contact information is not consent to receive marketing texts, and our Radar program does not send texts to matched visitors. You may also ask IWS not to call or otherwise contact you for marketing. Stopping email does not automatically set a browser opt-out; stopping browser identification does not automatically unsubscribe an email address already in a follow-up system.
5. Cookies, analytics, chat, and third-party services
We use cookies, local browser storage, pixels, and similar technologies for site operation, security, preferences, performance measurement, and the visitor identification described above. The website uses services such as Google Analytics, Microsoft Clarity, and Vercel analytics or performance tools. Their collection can differ by page, settings, and browser. Browser controls and content blockers may limit some collection; disabling storage may affect functionality.
If you use website chat, your messages and any contact details you provide may be stored, reviewed by IWS, and processed by an AI service provider to generate responses and assist with follow-up. Chat is not a confidential channel for sensitive financial or identity documents. We also use providers for hosting, data storage, email delivery, customer management, payments, and abuse prevention.
Embedded video, maps, financing links, and other third-party content or services may receive information when loaded or used. Those providers' notices govern their independent processing. Links to external websites do not make this policy apply to those websites.
Advertising attribution and submission copies
When our advertising integration is enabled, we use Google Tag Manager to manage Google Analytics, Google Ads, and Meta tracking on eligible public pages. Tag Manager is a delivery tool; the tags it loads may collect online identifiers, page and interaction information, and advertising events. We exclude administrative and designated private routes from this integration.
We may save advertising click identifiers (gclid, gbraid, wbraid, and fbclid) and campaign parameters (utm_source, utm_medium, utm_campaign, utm_term, and utm_content) from a tagged landing page in a first-party cookie for up to 90 days. A new tagged visit replaces the saved campaign; ordinary navigation does not extend its lifetime. We may also read Meta's _fbc and _fbp cookies when you submit a form. These identifiers help connect an inquiry on a later page to an earlier advertising visit. Other providers' cookies have their own lifetimes. Expiry of this cookie does not automatically delete inquiry or transaction records held by IWS or its providers.
We send a server-side copy of public form submissions to the CoreLogic-managed Hub, using its LeadConnector service, for inquiry follow-up, automated responses, and reporting. This can include contact details, the form name, submission time, submitted answers or messages, vehicle or stock information, the source page, and available advertising identifiers. This covers general inquiries, quotes, trade-in details, testimonials, campaign inquiries, chat contact requests, Find My RV inquiries, and newsletter signup requests. The fields vary by form. Submitting an inquiry or a newsletter request does not itself establish consent to unrelated marketing or marketing text messages; newsletter confirmation and unsubscribe choices still apply.
IWS and its marketing providers may match an inquiry to a later purchase using email address or telephone number, then report conversion information to Google or Meta using advertising identifiers or other permitted matching information. This helps measure which advertising leads to sales and improve advertising delivery. Google and Meta may process information under their own policies. See Google's Privacy Policy and Meta's Privacy Policy. We do not intentionally put contact details or form answers into website analytics events. Please avoid including sensitive financial or identity information in ordinary forms or chat.
When this integration is enabled, it checks the browser's Global Privacy Control signal and the saved privacy preference before loading advertising tags or saving attribution. It also checks available privacy signals when handling a submission. If those checks indicate an opt-out, we withhold the marketing Hub copy as well as advertising identifiers; the primary request to IWS continues. We use this approach because blanking click identifiers alone would not prevent matching by email or phone. This does not automatically remove older records or stop existing follow-up; contact IWS for suppression or deletion of those records. For newsletter requests, confirmation remains necessary where required, and providers must not treat a pending signup as a confirmed subscription.
The Your Privacy Choices control stops Radar and, when enabled, this advertising integration in the current browser, clears our saved attribution cookie, and reloads the page to stop already-running tags. It is also our browser control for opting out of sale, sharing, and targeted advertising through these integrations. Essential services and separate analytics may continue. You can also make a request by telephone or through our contact form. For advertising or Hub records already collected, ask IWS to coordinate your request with its providers.
6. Who receives information
Information may be disclosed to providers that support the activities described in this policy, including CoreLogic 360, its Hub and LeadConnector service, Customers.ai for visitor identification, and Google and Meta for advertising measurement and related marketing, and providers of hosting, analytics, communications, AI-assisted chat, customer-management systems, security, and payment processing. We may also disclose information to lenders or service partners in connection with a service you request, where legally required, to protect rights or safety, or as part of a business transfer subject to applicable requirements.
Some transfers of online identifiers or activity to advertising or identity providers can qualify as a "sale," "sharing," or targeted advertising under privacy laws, even without a monetary sale. The classification depends on the service and applicable law. Use Your Privacy Choices to block Radar and the advertising integration in this browser, and contact IWS to request suppression of existing records or to exercise applicable opt-out rights. For information independently controlled by Customers.ai, you can also use the request methods in its privacy policy.
Our providers may use aggregated or de-identified information for service improvement as their agreements permit. That does not mean identifiable records are anonymous, and a browser opt-out does not erase previously collected information.
7. Your choices and privacy requests
Browser opt-out. The Your Privacy Choices page lets you stop Radar and, when enabled, advertising tracking in the browser you are using without providing a name or email address. Saving the preference reloads the page so previously running Radar and advertising code is no longer active. We store the choice in local browser storage and, when available, a first-party cookie. The cookie expires after one year; the local preference remains until removed. Repeat the choice on other browsers or devices. Clearing site data or changing browsers may remove the preference. If storage cannot save the choice, the control explains that limitation; Radar is blocked while its required storage is unavailable.
Global Privacy Control (GPC). When your browser exposes an enabled GPC signal, our Radar integration does not load, and our advertising integration checks this signal as described above. This browser-level safeguard does not automatically identify every record already associated with your name or email address. Contact us for requests concerning those records. We do not currently implement a site-wide response to legacy "Do Not Track" signals; they differ from GPC.
Access, correction, deletion, and suppression. Contact IWS to ask what information we hold, request a copy, correct inaccurate information, delete information, or stop identification and marketing use. We coordinate relevant requests with our service providers and follow-up systems. Requests about existing records are handled separately from the automatic browser control and may require manual processing.
Depending on your residence and the law that applies, you may have rights to know the categories and sources of information collected and recipients of disclosures; obtain access or a portable copy; correct or delete information; opt out of sale, sharing, targeted advertising, or certain profiling; limit certain uses of sensitive information; or appeal a decision. These rights have applicable exceptions. We do not assume that the same statutory requirements apply to every person or business.
Describe the request and provide enough information to locate the relevant record, such as the email address receiving messages. We may need to verify identity for access, correction, or deletion, or verify an authorized agent's authority. Do not send sensitive verification documents unless we arrange an appropriate method. You do not need an account to make a request, and we will not discriminate against you for exercising applicable rights.
We respond within the time required by applicable law and explain permitted exceptions or extensions when relevant. If you disagree with a response, contact us again and identify it as a privacy appeal. We will review it and provide information about further recourse where required. California residents may also request information about applicable disclosures for third parties' direct marketing. These requests can be made using the contact methods below.
8. Retention and deletion
We retain information based on its purpose, ongoing customer or business relationships, legal and accounting requirements, security needs, dispute handling, and privacy choices. Inquiry and customer records, browsing activity, transaction records, and suppression records may have different retention needs. There is no single automatic deletion period for all website or Radar data.
CoreLogic 360 has advised that it retains IWS data during the engagement and provides an export and deletion process when the engagement ends, subject to written requests, backups, and legal retention. Customers.ai's published agreement provides an export period after the subscription ends followed by deletion in the ordinary course, with backup, archive, and legal exceptions; it does not set one fixed retention period during the subscription. Contact IWS to request deletion before that point. Deletion may not remove legally required records, necessary suppression entries, or backups immediately.
9. Security and processing locations
We use administrative, technical, and organizational measures designed to protect information and restrict inappropriate access. No website, transmission, or storage system is completely secure. IWS operates in the United States, and our providers may process information in the United States or other locations where they operate. If you access our services from elsewhere, privacy protections may differ from those in your location. This policy is not a waiver of rights that apply to you.
10. Children and sensitive information
Our website and visitor-identification program are intended for adults, not children under 18. We do not knowingly use Radar to identify children under 18. If you believe we have collected a child's information, contact us so we can investigate and take appropriate action. We do not use Radar to intentionally collect or infer sensitive personal information such as government identification numbers, precise geolocation, health information, or biometric identifiers. Information necessary for financing or payment should be submitted only through the appropriate dedicated service.
11. Changes to this policy
We may update this policy as our services and practices change. We will post the revised policy with an updated date and provide additional notice or obtain consent when required. We will not treat an update to this policy alone as consent where affirmative consent is required.
12. Contact IWS
For privacy questions, requests, or appeals, use our contact form and identify the message as a privacy request, call (208) 587-2888, or write to:
IWS Sales — Privacy Requests
3190 Industrial Way
Mountain Home, ID 83647
3190 Industrial Way
Mountain Home, ID 83647
For Customers.ai's independent records and provider-level opt-out options, consult its Privacy Policy or email info@customers.ai. Contacting that provider does not replace an unsubscribe or privacy request to IWS when you also want us to act on our records.
